I seriously can not understand why all these ad-gurus and critics are bashing up Idea mobile service's new ad. On one hand, people talk about various new arenas the ad world has been exploring, being more and more innovative. At the same time, they are bashing up a very innovative commercial, an idea of which only an ingenious could have thought of.
Though the "Idea" couldn't change the world, it at least changed the perception of advertisement scene in India. I know the earlier 3G and get Idea ads were a bit (okay, okay, a lot) annoying, but I feel that this new ad is a breakthrough and a kind of "Prayashchitta" for all those blunders. The last innovative ad in Idea's kitty was the one with the paperless world. The new ad follows suit in innovation. Another similarity in these two ads is that along with propagating the brand, also endorsed a social cause.
If only the new ad makes some slanting remarks towards people having sex is the reason why this ad is getting bashed up by people, then I've got only one thing to say, "Grow Up!"
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