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Idea: the new condoms in town

I seriously can not understand why all these ad-gurus and critics are bashing up Idea mobile service's new ad. On one hand, people talk about various new arenas the ad world has been exploring, being more and more innovative. At the same time, they are bashing up a very innovative commercial, an idea of which only an ingenious could have thought of.

Though the "Idea" couldn't change the world, it at least changed the perception of advertisement scene in India. I know the earlier 3G and get Idea ads were a bit (okay, okay, a lot) annoying, but I feel that this new ad is a breakthrough and a kind of "Prayashchitta" for all those blunders. The last innovative ad in Idea's kitty was the one with the paperless world. The new ad follows suit in innovation. Another similarity in these two ads is that along with propagating the brand, also endorsed a social cause.

If only the new ad makes some slanting remarks towards people having sex is the reason why this ad is getting bashed up by people, then I've got only one thing to say, "Grow Up!"

Idea: the new condoms in town

I seriously can not understand why all these ad-gurus and critics are bashing up Idea mobile service's new ad. On one hand, people talk about various new arenas the ad world has been exploring, being more and more innovative. At the same time, they are bashing up a very innovative commercial, an idea of which only an ingenious could have thought of. Though the "Idea" couldn't change the world, it at least changed the perception of advertisement scene in India. I know the earlier 3G and get Idea ads were a bit (okay, okay, a lot) annoying, but I feel that this new ad is a breakthrough and a kind of "Prayashchitta" for all those blunders. The last innovative ad in Idea's kitty was the one with the paperless world. The new ad follows suit in innovation. Another similarity in these two ads is that along with propagating the brand, also endorsed a social cause. If only the new ad makes some slanting remarks towards people having sex is the reason why this ad is getting bashed up by people, then I've got only one thing to say, "Grow Up!"

Kalmadi-mentia

Bollywood has lent some of the classic tricks we Indians use to tackle some very difficult situations in day-to-day lives. The most popular trick in this bunch has recently been used by none other than Suresh Kalmadi, the Ghaplaa king of CWG fame. The trick is called, "MAIN KAHAN HOON?"

In this trick the protagonists says he or she has memory loss and can not remember things or people around them. After waking up from what appears to be a nice deep nap taken after the shoot was paused after lunch, the actor does not waste his time in fiddling with words, and uses the same phrase everyone has been using, since the dawn of the industry, "MAIN KAHAN HOON?".

Apparently Mr. Kalmadi is also pulling of the same scene, but with much more believability. Reports say that Mr. Kalmadi as been suffering from Dementia for last four to five years. And this may affect the trial of CWG scam. How? Well, For starters, Mr. Kalmadi may forget the details of the scams he has pulled off in recent past. Maybe the scams that people have been accusing Mr. Kalmadi of, will be proved to be mere situations where Mr. Kalmadi just forgot the calculations and approved the tenders blindly.

Or maybe this will take the trial to a fast track, maybe super-fast track, so the judgment will be delivered before Mr. Kalmadi forgets all the details. But this being India, the things may not take this turn after all. Maybe Mr. Kalmadi will get "Baizzat Bali"ed and live his remaining life like Amitabh Bachchan in the second half of BLACK. But for now, he has pulled the forgetfulness trick perfectly.

If things go on like this, it won’t be long before justice itself in India is forced to ask the question, "MAIN KAHAN HOON?"

Am I McDonalds?

Wife says to husband:
W:Come help with the garden.
Husband:What do u think I am?a gardener?
W:Come fix the toilet faucet.
H:What do u think I am?a plumber?
W:Come fix the door handle.
H:What do u think I am?a carpenter?

The husband went out....but when he came back,he saw that everything is fixed...the garden...toilet faucet...& the door handle. He asked his wife who had done it?
The wife said its the neighbor's son,but he gave me 2 options...
Either to make him a hamburger or have sex with him...
Husband:I'm sure,u gave him a hamburger!!
Wife:What do u think I am??

MacDonald ???

ISI Ke Maa Ki Aankh

The shitholes have decided to mess with us again. And this time they did not send any militants to bomb any city or open fire at the borders. They bribed the Sarkari baabus of US to support them. They even funded the presidential campaign (though we don’t know which candidate they were supporting). If they supported Obama, they killing Osama and stopping the aid to Pakistan must have been a major KLPD for them. But they have clearly shown some brain in siphoning the aid back to the US.

But this clears one point. Though not Pakistan, ISI is surely at war with us on two fronts. They are already aiding the militants for terror attacks and are also trying to influence the world (read US) in the favor of them. Let’s all just hope that the Indian government realizes this sooner and takes action against ISI, if not Pakistan.

How the Pauper became the Prince

As I am still ROFLing reading the global tweet bash-up of a certain Govind Tiwari, who just rocked the world on Twitter. After Poonam Pandey became the first Indian to trend on twitter globally, Mr. Govind Tiwari has to be satisfied with being the "first Indian man" title. Some say he even surpassed the mentions of Rebecca Black, The infamous "Friday" singer, who coincidently released her second music video today.         

But Do Poonam Pandey and Rebecca Black come even close to the feat Goving Tiwari has achived? Lets compare. Poonam Pandey declared stripping for Indian Cricket team, and she didn't even keep her promise. Rebecca went on to make a music video, which was deemed pathetic world-wide, numerous parodies were made of the same which are still being watched. 

All that Govind did was create a simple HTML blog to sicerely urge people to do fraandshio with him on Orkut. Yeah, I know you have heard it somewhere, yeat it was a major social network before Facebook kicked its ass, yeah the same. Just one blog (http://govindtiwari.blogspot.com/) and voila...... the guys is world famous now.

Looking from the social media point of view, brands are spending a helluva money to make viral video's to propogate their brand, the legend of Goving Tiwari shows them the virality of the simple things. And in this battle between paid Vs. organic creativity, Govind has given every individual in marketing an important lesson, you don't need money to market, you need ceativity.    

And the poor Govind Tiwari maybe doesn't even know how to use Twitter. I hope someone tells him how famous he became in one day, almost a legend.

Salute to Govind Tiwari, the guy who made a funny blog.    

The spirit that everyone is talking about

After the 13/7 blasts in Mumbai, I was left more numb than I have felt ever in my life. The memories of the 1993 blasts and riots were too old for me to remember. But the recent blasts that rocked Mumbai, including the ones in local train, which I missed by 15 minutes while coming back from college, left quite a dent in my memory.

The deeper gash left was, however, not by the blasts, but by the drill that followed. The politicians giving incrementally stupid statements, channels fighting for the vital piece of "exclusive" info, people helping out each other, and not to forget, everyone saluting the "spirit of Mumbai". And after the precisely same drill followed after the attacks that happened not even a week ago, I was left dumbstruck.

I really want to ask each and every one of the people who saluted the spirit of Mumbai, what is it exactly you are saluting to? To the inability of the Mumbaikar to do anything but clear the bodies of the dead and live on like nothing happened? Or supporting each other in the struggle of life, that never stops in Mumbai?

It is not the spirit of Mumbai that makes everyone here to move on from what happened, it is the loss of any other option. Spirit of Mumbai is not in the expressionless faces that drag there feet to office on the next day of the blast, not knowing if they will return home safely in the evening. The true spirit of Mumbai reflects in the rush in the local trains, in the too-familiar gaalis given and taken, in the pigeons flying about the Gateway, in the puddles of muddy water that splash water on walkers, in the tall buildings that sprain ones neck when he or she attempts to count the floors, in the couples sketching their future on the canvas of the marine-drive sunset, in the sea of hawkers to hookers selling everything from food to bodies to their customers, in the huddle of card players who forget all their worries while returning home, and the families that see each other only at the dinner table and share their day.

So to all the people that are saluting the "spirit of Mumbai" I urge, rather pleade, not to appreciate the brave face put by Mumbaikar's after terror strikes back to back, but to salute the smiles and joy of Mumbai and take steps to preserve them.